| 論文名稱 | 旅客行為意向管理：服務品質，滿意度，知覺價值與移轉障礙之整合模式 |
| 學位 | 博士 |
| 年別 | 100 |
| 學校系所 | 交通大學運輸科技與管理學系 |
| 作者 | 呂堂榮 |
| 指導教授 | 任維廉、涂榮庭 |
| 論文摘要 | This research seeks to improve our understanding of passengers’ behavioral intention by proposing an integrated framework from the attitudinal perspective. According to the literature in marketing research, we establish a causal relationship model that considers “service quality-satisfaction-behavioral intentions” paradigm, perceived value theory, and switching barrier theory. Exploring passengers’ behavioral intention from satisfaction and perceived value help to understand how passengers are attracted by the company, while switching barriers assist in realizing how passengers are “locked” into a relationship with the current company. |
| 附件下載 | (電子檔於111-10-31後開放下載) 旅客行為意向管理：服務品質，滿意度，知覺價值與移轉障礙之整合模式.pdf |
| 張貼日 | 2011/12/28 |
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