Institute of Transportation, MOTC

Huang, Sheng-Che, 2008.06
A Thesis Submitted to Department of Logistics and Shipping Management Kainan University

　　Business markets are going to be globalization by new marketing and distribution channels in order to satisfy customer demand. Nowadays Supply Chain has become a key strategy in global competitive era.

　　To determine what key factors or indexes plays an important procession for affecting operation and management in the enterprise, comparing with references, this study aims to create the evaluate system of business logistics activities. Therefore, this paper combined one of the multicriteria decision making method (MCDM) known as DEMATEL and importance-improvable analysis which is revised from importance-performance analysis. By applying this method, the independence relation of each factor in four different industries was discoverd.

　　The result shows the complex independence in each logistics activities, especially the criteria “information and communication cost” and “delivery on time” have been an important factors. In all four different industries, these two criteria are selected in high rank. According to futher analysis, this study suggests that each industries has diverse priority and key factor, this also means companies could follow the priority of criteria to improve or enhance their business logistics operation efficiency in keen competitive markets.