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Transportation Dissertation

Title Demand Modeling of Taxi Ride-sharing – A Case Study of Taipei Neihu Technology
Year 2007
Summary

Chi-An Hsu,2007.06
Graduate Institute of Transportation Science, Tamkang University

  In recent years, developed countries like USA, EU and Japan devoted themselves in the practices and impact assessment of ridesharing in order to reduce high commuting cost and large fuel consumption during peak hours of commuting trips in metropolis. The idea of ridesharing is adopted as part of the promotion of High Occupancy Vehicles (HOV) to ease traffic jam. Though traffic jam problem is serious, the idea of ride-sharing is not popular in the Taipei metropolis because there is little promotion and almost no incentive for commuter to ride sharing.   However, taxi ridesharing is an alternative of ride-sharing for commuters, especially for the users of public transit. It is often that taxi drivers pick up passengers who have nearby destinations in major bus transfer stations or MRT stations. By the implementation matching algorithm under the platform of CVO, we could match travelers who depart from and arrive at different locations but sharing similar routes to ride in the same taxi.   In the literature review, we found that the characteristics of user as long as promotion and incentives, and user’s attitude toward ride-sharing are important factors in ride sharing practices. In this study we design a questionnaire to collect users’ responses of their ride-sharing experience during the 17-day experiment period.   We analyze the data by using multivariate analysis methods to understand users’ gree of satisfaction regarding taxi-ridesharing and to explore the internal and external factor affecting the practices. Next, we apply Logit model to analyze the demand and to predict the trips transferred from various modes. As the result, we found that most of the users have medium income with no private car and motorcycle. Most of the transfers come from public transit users. Therefore, we could conclude that taxi-ridesharing is a supplement of public transit system.
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