| Summary |
Yung-Peng Chen, 2007,06
Institute of Traffic and Transportation National Chiao Tung University
To explore the effects of fare discount for Metro-bus transfer on transportation market in Taipei metropolitan area, this study employs discrete choice models to analyze how passengers respond to price changes. The ratio of financing apportionment and optimal fare discount are obtained from cost-benefit analysis.
Car, motorcycle, bus, taxi, rapid transit-walk access, rapid transit-bus transfer and rapid transit-other modes transfer are our choice sets of alternatives. This study constructs multinomial logit and nested logit models. The calibrated result shows that the nested logit model with bus, rapid transit-walk access, rapid transit-bus transfer and rapid transit-other modes transfer in a nest, is statistically superior to the multinomial logit model. The elasticity estimates demonstrate that both private and public transport users are insensitive to changes in fares of rapid transit-bus transfer. It means that the effects of fare discount for Metro-bus transfer to enhance the rapid transit-bus riders are limited.
The results of cost-benefit analysis show that the fare discount policy gains profit when one-way transfer fare discount is 1-7 NT dollars. Under the optimal fare discount, 4 NT dollars, the ratio of financing apportionment is 61.92% for the government, 21.53% for bus operators and 16.55% for the Metro. If we only consider bus operators and Metro net financial benefits, it is found that the fare discount policy for 1 to 15 NT dollars discount gains negative profit. It implies that the fare discount policy is not appropriate treated as the marketing strategy for bus operators and the Metro. |
