| Summary |
Cheng-Hung Hsieh, 2008.02
Graduate Institute of Transportation Science, Tamkang University
The bus system plays an important role in the city area of countries over the world. The transportation system of Taipei regards the bus and mass rapid transit as main public transportation tools, and began to plan exclusive bus lanes in the 85th year of the Republic of China. The past studies in service quality of bus transportation system, only probed into the service quality and passengers’ satisfaction of the whole bus system, influence on passengers’ behavior. This study tries to divide the bus system into urban bus routes and exclusive bus lanes, comparison with urban bus routes and exclusive bus lanes according to the expectation and experience of bus service quality, passengers’ satisfaction and passengers’ behavior.
Based on the characteristics of bus service, a conceptual model has been developed for bus transportation system by integrating Brandy & Cronin (2001) discussed service quality conceptual model, satisfaction and behavior intention model.
Then, an empirical study is conducted to test the hypothesis in this conceptual model. To test the adaptability of the construction model, this stydy adopt the analytic tool of Structical Equation System and do confirmatory factor analysis and path analysis. The research objects are urban bus route passengers and exclusive bus lane passengers.
Finally, this study discussed managerial implications according to the research results, and had several conclusions: (1) The passenger’s experience of taking urban bus routes and exclusive bus lanes does not have apparent difference. (2) The passenger has bigger service quality gap with the expectation to experience of taking of exclusive bus lanes. (3) Bus service quality has large improvement in “Behavior”, “Information”, and “Punctuality”. (4) Bus service quality was positively and directly related to passengers’ satisfaction. (5) Passengers’ satisfaction was positively and directly related to passengers’ behavior Intention. (6) Bus service quality was positively and indirectly related to passengers’ behavior Intention. |
