Transportation Dissertation
| Title | Comparison of Consumer Preferences of MaaS Bundling Package in Different Types of Cities |
|---|---|
| Year | 2023 |
| Degree | Master |
| School | Department of Transportation and Logistics Management College of Management National Yang Ming Chiao Tung University |
| Author | Shu-Hao Chang |
| Summary | This study is to compare the preferences of MaaS bundling packages users in two cities with extremely different differences in public transport usage and metro system development level. The purpose is exploring whether there are any differences in MaaS-related preferences between the two cities with different transportation patterns, and to use the research results as a reference for MaaS operators for MaaS bundling packages. In the past, there have been quite a few studies exploring consumer preferences related to MaaS, but most of them only focus on one city or region, and few studies have conducted research on two different types of cities at the same time. This study uses discrete choice models to estimate the coefficients of MaaS-related attributes in Taipei City and Taichung City, and compares the results between them. The results show that the MaaS bundling packages in Taipei City should provide unlimited access to metro and bus, as well as four-hour shared bicycle. Taxis and shared scooters should be sold separately to maximize user welfare. And in Taichung City, it should provide unlimited bus services, as well as four-hour shared scooters and shared bicycle. Metro and taxis should be sold separately to maximize user welfare. |