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Transportation Dissertation

Title Analysis of TRA Express Train Passenger Satisfaction and Loyalty-Considering the Impact of E-Ticketing System
Year 2023
Degree Master
School National Cheng Kung University Department of Transportation and Communication Management Science
Author Tsai, Mu-Chien
Summary

       This study explores the research and improvement of the current traveling situation brought about by the Taiwan Railways Administration's(TRA) opening of electronic tickets for boarding express trains.
Through a questionnaire survey, interview passengers who have recently taken TRA express trains—exploring the impact of e-tickets on the travel experience of people who take the express train. By using structural equation modeling to test relevant hypotheses.
       This study shows that if people use electronic tickets to take express trains, it will negatively and significantly affect their satisfaction with taking express trains and their loyalty to purchasing seat tickets. The opening of electronic tickets to board the express trains is a convenience service that does have continuous value and should seek to improve the quality of travel.
       Finally, TRA should set up different grades of carriages for the corresponding express trains, which can achieve the abovementioned effects and eliminate the unfair use of different prices while enjoying the same service.

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