Transportation Dissertation
| Title | Taiwanese Purchase Intention to Cruise Ships in Post-Epidemic Era |
|---|---|
| Year | 2021 |
| Degree | Master |
| School | Department of Transportation and Logistics Management,National Chiao Tung University |
| Author | Ching-Wen Chang |
| Summary | The COVID-19 epidemic has severely hit the cruise industry market. Many major cruise companies continue to publicize how well the epidemic prevention measures have been done on board, but will they successfully restore the confidence and composition of cruise passengers? Will the behavior of passengers change due to the epidemic? This study is based on the goal-directed behavior model with adding some relevant influencing factors during the epidemic period and we propose the conceptual framework of cruise passengers in the post-epidemic era. This research also compares the passenger’s behavior intention with four models of goal-directed behavior. The results show attitude, positive anticipated emotion, negative anticipated emotion and perceived behavioral control predict tourist’s intention,and perceptions of COVID-19 had significant effect on desire and intention.The results of this study can be used as a reference for cruise companies and related industries to develop operational planning during the epidemic. |