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Trans. Planning Journal
| Title | A Study of the Positioning Effects of Service Quality of Intercity Bus Companies by Applying Pairwise Comparison and Choice Map |
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| Author | Chih-Wen Yang, Wei-Chi Tseng, Yan-Ching Sung |
| Summary | The aim of this study is to investigate the relative market positioning of intercity bus companies. The pairwise comparison method was employed to collect data on traveler satisfaction with the service quality of these companies. By using the positioning method of choice map, specifications of market segmentation and random weight were respectively constructed to compare model performances. The relative positioning and competition between intercity bus companies were revealed by a two-dimensional map. An effective coefficient-restricted rule was also proposed to identify and normalize the positioning coefficients. The empirical results show that the market positioning model with the specification of random weight has better explanatory power, and traveler satisfaction with travel reliability and comfort significantly influences the relative positioning of intercity bus companies. In addition, individual socioeconomic characteristics, as well as positioning coefficients, should be specified in the form of space dimension to gain more accurate positioning effects. The intercity bus choice behavior between Taipei and Kaohsiung was used for the empirical study, and the revealed preference data were collected using pairwise-comparison questionnaires. |
| Vol. | 36 |
| No. | 1 |
| Page | 83 |
| Year | 2007 |
| Month | 3 |
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