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Trans. Planning Journal
| Title | The Research for the Decision Making of the Behavior of Drunk Driving |
|---|---|
| Author | Powen Yeh, Tsu-Tan Fu |
| Summary | This paper attempts to build an empirical model to find and judge the factors that affect a rational person’s decision making of drinking driving. To verify the Bayesian learning process of Visusi is true or not, we would like to prove a rational person whether modify their prior belief by using the environmental information to construct their posterior perception and affect their behavior and decision making. This paper adopts the recursive model and uses the telephone survey data of Taipei County and Taipei City during October of 2001. The results indicate that the Bayesian learning process of Viscusi indeed exists. Furthermore, personal behavior of drinking driving is indeed affected by two posterior subjective perceptions, that is, the enforcement perception and the accident risk perception. |
| Vol. | 35 |
| No. | 3 |
| Page | 337 |
| Year | 2006 |
| Month | 9 |
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