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Trans. Planning Journal

Title Jaycustomer Behavior and Its Influence on Flight Attendants’ Service Sabotage Intentions
Author Chun-Ming Yang, Edward Ku and Hui-Hsin Huang
Summary

  This research examined the relationship between jaycustomers’ behavioral severity and flight attendant’s service sabotage intentions. Using Taiwanese flight attendants as the sample, a scenario-based experiment suggests that several different factors may determine the relationship between jaycustomers’ behavioral severity and service sabotage intentions. First, a flight attendant’s perceived behavioral control mechanism has a direct negative impact and a negative interaction effect with jaycustomer severity regarding service sabotage intentions. Second, the idealism (relativism) possessed by flight attendants has a negative (positive) impact and a negative (positive) interaction effect with jaycustomer severity on service sabotage intentions. Finally, there are two significant three-way interaction effects among idealism (relativism), perceived behavioral control, and jaycustomer behavioral severity on service sabotage intentions. This research also provides the theoretical and managerial implications of this study.

Vol. 41
No. 3
Page 225
Year 2012
Month 9
Count Views:552
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