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Trans. Planning Journal
| Title | Modeling Bargaining Strategies Between Forwarders and Maritime Carriers |
|---|---|
| Author | Feng-Yeu Shyr, Jui-Hsien Chu |
| Summary | Most of maritime freight carriers tend to attract large shippers by offering discount freightage to enhance shipments and revenues. Freight forwarders, on the other hand, are willing to book their shipments in advance with carriers to ensure lower fares and reliable services. This study aims to explore the bargaining process between forwarders and maritime carriers by applying the revised Nash bargaining models. We first constructed the demand functions of the forwarders, and then formulated the profit functions of the carriers and forwarders and solve for the bargaining sets. A case study was demonstrated using data collected from forwarders and carriers who transport cargos between Taiwan and Los Angeles. The results showed that Nash equilibrium existed in most of the bargaining process of the business. In addition, the study provided solutions by taking into account the variation of market demand in cases that the carriers or the forwarders may dominate the bargaining process. |
| Vol. | 34 |
| No. | 1 |
| Page | 119 |
| Year | 2005 |
| Month | 3 |
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