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Trans. Planning Journal
| Title | Correlational Analysis between Strategic Groups and Operational Performance in Scheduled Bus Service on National Freeway |
|---|---|
| Author | William Jen, Chia-Chi Wu, Kai-Chieh Hu |
| Summary | This study applied Strategic Groups theory and technique to analyze the strategic patterns in scheduled bus service on national freeway. We aimed to investigate the relationship between strategic groups and operational performance. By considering the characteristics of bus service and reviewing related literatures of strategic groups, we selected sixteen strategic variables and seven operational performance variables. We investigated 21 bus companies by using questionnaire survey. This study extracted them to five strategic dimensions by applying factor analysis. Then we used these five strategic dimensions to cluster the 21 firms into six groups. We found significant differences among strategic groups in overall strategic dimensions. The results indicated significant differences of operational performance among different strategic groups. Also, the firms which identified a suitable strategic positioning, induced better operational performance. |
| Vol. | 32 |
| No. | 2 |
| Page | 297 |
| Year | 2003 |
| Month | 6 |
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