Title | Application of Data Mining to Explore International Airline Passenger Online Booking Behavior |
Author | Hsiang-Sheng Lin and I-Hao Liu |
Summary | However, a new interaction has appeared between airlines and passengers. While the e-commerce develops vigorously, the airlines go through passengers' online booking behavior, namely to obtain more customer information and transaction records. Therefore, how to use this data to understand the customers, experience suitable data processing technology, and provide the customized marketing service to riders, all have become issues of future airlines. |
Vol. | 37 |
No. | 2 |
Page | 197 |
Year | 2008 |
Month | 6 |
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