Title Application of Data Mining to Explore International Airline Passenger Online Booking Behavior
Author Hsiang-Sheng Lin and I-Hao Liu
Summary

  However, a new interaction has appeared between airlines and passengers. While the e-commerce develops vigorously, the airlines go through passengers' online booking behavior, namely to obtain more customer information and transaction records. Therefore, how to use this data to understand the customers, experience suitable data processing technology, and provide the customized marketing service to riders, all have become issues of future airlines.

Vol. 37
No. 2
Page 197
Year 2008
Month 6
View count: 169