| Title | A STUDY ON INTERNATIONAL AIRLINE CHOICE BEHAVIOR BETWEEN LCC AND FSC－FROM TAIPEI TO SINGAPORE |
| Author | Cheng-Min Feng, Chien-Yun Yuan, Yi-Chen Lin |
| Summary | A Mixed Logit Model is applied to investigate important factors which influence choice behavior, as well as the taste variation and heterogeneity between individuals and airlines. Finally, elasticity and sensitivity analyses are conduced to find how important variables, price, and level of service, affect market shares of these four airlines. |
| Vol. | 36 |
| No. | 3 |
| Page | 307 |
| Year | 2007 |
| Month | 9 |
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