| Title | EXPLORING THE MODEL OF HIGHWAY SERVICE AREAS IN TAIWAN |
| Author | Cheng-Wei Che, Ching-Sung Lee, Yen-Cheng Chen, Ming-Chen Chiang, Chi-Hsiang Peng |
| Summary | In this competitive market, it is important for the operators of highway service areas (HSAs) to maintain their competitiveness and to considering how to provide caring, innovative facilities, environment and experience for the users. The purpose of this study applied Content Analysis, fuzzy Delphi technique (FDT), and analytic hierarchy process (AHP) to analyze assessment model of highway service areas in Taiwan. The results find that experts from different fields have individual preferred indicators. However, the empirical study indicates that spatial construction in HSAs was the main criterion considered, followed by operation and management in HSAs in overall experts. Therefore, the HSAs should focus on establishing management quality, maintaining public services, and revitalizing local characteristics in order to promote the local economy and expand the scope of marketing services to a wide area. |
| Vol. | 54 |
| No. | 1 |
| Page | 25 |
| Year | 2025 |
| Month | 3 |
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