Institute of Transportation, MOTC

　　The research subjects were the intercity bus travelers of Taipei-Kaohsiung route in Taiwan. The empirical results showed that the inclusion of satisfaction of service quality variable significantly improved the explanation power of the choice model. The results also showed that the satisfaction of the travelers toward the bus companies’ convenience of service, comfort, and entertainment will directly affect their choice behavior. The effect of convenience satisfaction was stronger than that of comfort and entertainment satisfaction. The passengers’ interaction satisfaction indirectly affected their choice behavior through their convenience, comfort, and entertainment satisfaction.