| Title | Consumer Choice Behavior of Low-Cost Carrier: Effect of Framing Effect and Time Pressure |
| Year | 2019 |
| Degree | Master |
| School | Department of Transportation and Logistics Management College of Management National Chiao Tung University |
| Author | Chao-Jung Lai |
| Summary | In the past, most of the consumers used travel agencies to travel with the group. However, with the development of internet information and the numbers of low-cost airlines in the recent years, the use of online platforms to purchase travel products has become a main purchase method for today's consumers. Due to the circulation of online information, consumers are able to customize the journey by purchasing a travel package. During the purchase process, the presentation of the product is the first factor that affects the consumer's perception. The pressure caused by the time will also affect the consumer's final choice intention. Understanding consumer choice intention to develop marketing direction is also an important part of the marketing strategy. |
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