Institute of Transportation, MOTC

Automated driving, one of the future trend, can be achieved in terms of technology, but so far Taiwan is still in the early stages of development, and the penetration rate is quite limited. This study applies the Unified Theory of Acceptance and Use of Technology (UTAUT), which extends its co nstructs related to this field, and uses the trip purpose as a moderating factor to examine factors affecting the useof automated driving intentions by domestic people. A collection of utilitarian(commuting) and hedonic (tourism) samples for structural e quation modeling. The results indicate that performance expectancy, effort expectancy, perceived risks and anxiety significantly affect the use of automated driving, while social influence and perceived control have only a significant impact each on utilit arian and hedonic types.
The moderating effect shows that the social influence on the commuter has a greater impact on the use of automated driving; while the traveler is the performance expectancy and perceived control. These findings have theoretical and practical implications, in which the development and marketing of automated driving can apply the findings of this study to increase public acceptance and usag e