Institute of Transportation, MOTC

Title	Urban Public Transportation Mode Choice of International Tourists to Taiwan
Year	2018
Degree	Master
School	Department of Transportation and Logistics Management National Chiao Tung University
Author
Summary	With the vigorous development of the aviation industry, the number of international tourists continues to grow. That has impacted the transportation system of resort. While when the tourists travel in the city, they would take metro, bus or taxi. To promote the mass transportation, we hope to realize which factor will affect tourists’ transportation mode choice and then use transportation demand management to increase market share. Previous literatures mostly explored the factor affecting transportation mode choice of commuters and domestic tourists, but less focus on the international tourists. Besides, different characteristics of tourists has different considering factors. Thus, this study explored the transportation mode choice of international tourists to Taiwan, and analyze the differences in sensitivity of different group to the same factors, finally realize the complementary and substitution between metro, bus and taxi in different situations.This study discovers tourists’ transportation preference by questionnaire. The questionnaire is conducted by stated preference, and use data to modeling the multinomial logit and latent class logit model. The results revealed that the attributes of transportation affecting tourists are total cost, travel time, and transfer times etc. The attributes of socioeconomic are salary, Chinese ability, and the frequency of taking mass transportation in the place where tourists live etc. Latent class logit model divided tourist into two group. The one group(group1) is students who prefer take low-cost carrier, and they are more sensitive to total costs. The other group(group2) is tourists who are good at Chinese and their monthly salary exceeds 100 thousand dollars. This group are more sensitive to bus transfer times.According to choice probability analysis, in a few situations, there are substitution relationship between metro and bus for the group2. The remaining situations are whether for group1 or group2, the relationship between metro, bus and taxi are substitution. The results of policy simulations revealed that if there were peak- off tickets and foreign tourist tickets, that will increase mass public market share. Tourists who are not Japanese and prefer shopping area are more likely to take mass transportation because of these tickets.
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