| Title | Travel Demand Analysis of Long-haul Routes for Low-cost Carriers |
| Year | 2018 |
| Degree | Master |
| School | Department of Transportation and Logistics Management National Chiao Tung University |
| Author | |
| Summary | In recent years, low-cost carriers are in a trend toward long-haul services. Not only are the incumbent low-cost carriers launching new long-haul routes, but also some new established long-haul low-cost carriers are focusing on operating long-haul routes. However, previous literature has mostly discussed the issue from the supply side. Hence, this study is aimed to explore the choice of Taiwanese passengers for long-haul air services from the demand side.The questionnaire developed by this study was conducted by means of stated preference method. The choice scenarios are composed of long-haul air service attributes and travel destination attributes. The data was modeled by multinomial logit model, rank- ordered logit model, and latent class logit model. The model results revealed that both air service attributes, such as fare, on-time performance, transfer time etc., and travel destination attributes, such as safety and price level have apparently effects on tourists’ choice behavior.This study divided the passengers into two groups by latent class logit model. One of the two groups comprises travelers who are elder and have higher income. Passengers in this group are less sensitive to fare but care more about on-time performance. The passengers in the other group are more concerned with the safety of the destination and have less loyalty to a particular destination. So this study suggests long-haul low-cost carriers that different marketing strategies be planned in accordance with different passenger characteristics so as to increase their market share. |
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