Institute of Transportation, MOTC

Title	Effects of Psychological D istance and Intimacy P eers on Airport Impulse Shopping B ehavio r A Case o f Taiwan Taoyuan International Airport
Year	2017
Degree	Master
School	Department of Transportation and Logistics Management College of Management National Chiao Tung University
Author	Fu Chun Hsu
Summary	The previous studies found that emotion and stress are the major factors of impulsive buying behavior. However, those studies did not mention the effect of psychological distance, which shows negative correlation, in impulse buying behavior. When the trave lers are accompany with intimacy peers, they may have more degree of impulse buying. The effect of psychological distance not only shows on impulsive buying behavior, but also on the buying utilitarian or hedonic products. This study explored the effect of psychological distance on impulsive buying behavior of airline passengers. Our research takes 400 travelers whoever shopped in Taiwan Taoyuan International Airport’s duty free shop as respondents. The results shows that: (1) with different distance and ti me zone, travelers have various impulsive buying degrees. (2)With the relationship between the accompany peers and you become closer, thebuying emotion will increase. (3) Positive buying emotion is positive correlation withimpulse buying degree. (4) Tra velers with lower psychological distance prefer to buy utilitarian products than Travelers with higher psychological distance. Travelers with higher psychological distance prefer to buy hedonic products than Travelers with lower psychological distance.
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