Institute of Transportation, MOTC

Title	Explore YouBike Rental and Its MRT Transfer Behavior via Easycard Big Data
Year	2018
Degree	Master
School	Institute of Transportation Science, Tamkang University
Author
Summary	Bikesharing has become more popular as the advent of green transportation Previous bikesharing studies tended to collect data through questionnairs. Owing to the e-ticket big data, we can capture user behavior more precicsely. This research relies on the EasyCard data provided card IDs as the key connector among trip records. The characteristics of riding YouBike and its transfer to and from Taipei mass rapid transit (MRT) were identified accordingly. Based on the transaction records of 3.17 million of YouBike trips and 56.87 million of MRT trips in November 2016, we first categoried YouBikers into casual, constant, and loyal users. Then we set a procedure to aquire transfer trips between YouBike and MRT. The findings show that (1) the majority of YouBikers were the casual users who primarily rode YouBike on the weekend afternoon, followed by the constant and loyal users who rode YouBike during the weekday morning, afternoon, and evening commuting hours. (2) YouBike trips in Taipei City occurred around the central business district, schools, and MRT stations while those in New Taipei City occurred around the city hall area and MRT stations. (3) MRT transfer trips only accounted for a quarter of the total YouBike trips, indicating that most users rode YouBike without connecting MRT. (4) Binary Logistic model was built to reveal some factors that affect YouBike-MRT transfers with respect to weekdays and weekends. Finally, we proposed suggestions for the government and the operator regarding YouBike operational strategies and transportation data integration. Future work could focus on transfer behavior between YouBike and buses. According to “TKU Personal Information Management Policy Declaration“, the personal information collected on this form is limited to this application only. This form will be destroyed directly over the deadline of reservations.
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