Institute of Transportation, MOTC

Title	Exploring the Traffic Safety Culture of Drivers from the Perspective of Multidimensional Construct
Year	2019
Degree	Master
School	Department of Transportation and Logistics Management College of Management National Chiao Tung University
Author	Jen-Ju Hsiao
Summary	Traffic safety culture is getting more concern by the researchers of traffic safety. However, various studies have different opinions about traffic safety culture and apply their own research approach to explore the issues that the are interested. An intrinsical issue about the purpose of exploring traffic safety culture seems not to be emphasized in prtevious studies. That is, understanding the attributes of safety culture to find out the motivation behind the behavior and the factors that influence these motivations is important for traffic safety improvement, but few work has done dring the past. This research developed a conceptual framework through reviewing the literatures about traffic safety culture and explaining the definitions of all related latent constructs, tried to design the measuring scales to catch them, and vaerified the relationships among them. The structural equations model was used to verify the hypothetical relationships and paths among these component dimensions of traffic safety culture. Rasch models were also applied to analyze each latent construct to find out the cultural issues behind traffic safety and develop the propaganda for traffic safety education. The research results show that the path analysis of each dimension in the SEM is significant, the assumption of each dimension relationship in the verification model is verified, and all the latent constructs are found to significantly affect drivers’ proneness of traffic accident involvement. Finally, some actions for traffic safety education are suggested based on the findings of this research, which are expected to reduce the occurrence of traffic accident and establish a safer environment fot roadway traveling.
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