| Title | A Study on Customer Segmentation for Kaohsiung MeNGo Monthly Pass of MaaS by Using Big Data Analytics |
| Year | 2021 |
| Degree | Master |
| School | Institute of Transportation Science,TamKang University |
| Author | Dr. Chi-Chung Tao |
| Summary | The core idea of Mobility as a Service (MaaS) emphasizes on using instead of owning and integrating a one-stop service platform which includes multiple modes services to meet travel demand of seamless and accessible mobility and to achieve the goal of reducing private vehicle usage. MaaS has become an emerging topic in the field of transportation worldwide recently and become one of main deployment projects of ITS policy in Taiwan as well. Since 2016, Kaohsiung City has begun to implement the urban MaaS demonstration project-MeNGo. A type of monthly pass bundling with multiple modes services launched in 2018. The sales of MeNGo monthly pass increased remarkably in the early period, however, have been stationary for a while. It is necessary to explore how to change MeNGo portfolio and to promote MeNGo effectively. |
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