Title Study on Strategic Alliances of Liner Shipping
Dept Transportation Operations and Management Division
Year 2007
Month
Price
Summary A new business model, aiming at expanding the market, reducing costs and enhancing customer service, is important for the formulation of shipping strategies. The trend of strategic alliance is still an ongoing process as the growing number of alliances formed and the scope and the complexity of alliance operations.
  As the forming of strategic alliances become increasingly popular, the liner shipping industry is facing a keen competition. Thus cooperation among member carriers is required. In recent years, most of the liners have sought extensive cooperation with others, as reflected mainly by the formation of shipping alliances. Over years of development, many theories have been proved that strategic alliances are useful and prompt methods to broaden the scope of the liner services. In other words, they are analytically applicable in the market.
  This study reviews literatures relating to strategic alliances published during the past decade. This report first introduces the background of shipping cooperation and the reasons to form the strategic alliances. The types of shipping alliances and their effects are briefly described. Furthermore, the report also discusses the relation between shipping alliances and Fair Trade Act.
  Based on the above, this study analyzes the relationships between alliance members and the application of strategic alliances in the liner shipping sector in order to provide useful references for liner shipping industry.
Post date 2007/05/02
Hashtags
View count: 118