Institute of Transportation, MOTC

Title	Implementation and Marketing of the Diversified Cycling Route Network Information System (I)
Dept	Transportation Planning and Land Transport Division
Year	2021
Month	11
Price	0
Summary	The Ministry of Transportation and Communication has promoted the “National Biker Friendly Environment Cycling Route Network Integrated Planning and the Ministry of Transportation and Communications Cycling Route Network Implementation Project" from 2015 through 2018, effective on August 06 of 2014 by the order of the Executive Yuan, and completed Cycling Route No. 1 and 25 branch routes. In order to disclose the route information mentioned above, and encourages the public to travel throughout Taiwan by bicycles, The Institute of Transportation (IOT) has completed the Taiwan Cycling Route Website and APP in 2018. In addition to provide information of food, attractions, and supply stations along the Cycling Route No. 1 and 25 branch routes, the website combined with the interactive mechanism between recording and map along the cycling routes, for the people to easily master the relevant information about the Cycling Route No. 1 (including branch routes).        For the "Taiwan Cycling Route" website was originally completed by the Institute of Transportation (IOT). Taking the consideration that this website will be transferred to the Tourism Bureau, MOTC for continuing operation and maintenance starting December 15, 2020, therefore, this project merged the "Taiwan Cycling Route" website of the Institute of Transportation (IOT) and the "Taiwan Cycling Festival" website of the Tourism Bureau into the "Taiwan Cycling Tourist Website", and the website was built in accordance with accessibility standards to meet Conformance Level AA.         In the part of improving Taiwan Cycling Route APP, this project simplified the functions of the current "Taiwan Cycling Route" APP based on the needs of cyclists, improved the stability of the APP and strengthened its operability. The APP was succeeded in the application for the basic information security qualification certificate and MAS Mark. In terms of marketing and promotion, aiming at the professional organizations, cyclists, international tourists, and family travel, and other tourist groups, this project cooperated with managing the relevant digital marketing and physical activities, and strengthened the interaction between fans and fan groups to market the "Taiwan Cycling Route" website (has been merged into the Taiwan Cycling Tourist Website of Tourism Bureau) and the "Taiwan Cycling Route" APP.
Post date	2021/12/06