Title Research on Taxi Brand Evaluation Systems
Dept Transportation Operations and Management Division
Year 2016
Month 11
Price
Summary In view of the great number of taxis and brands, if relevant information is insufficient, the general public would not be able to make decisions on the choice of rides based on the service quality. In turn, this would significantly reduce the outcomes of the taxi assignment service policies promoted by the government This would also cause a deterioration on the expectations and goals of the government on improving the taxi service quality based on the user experience of the general public toward taxi brands in order to establish the operational order in the taxi market.

The purpose of this research is to arrive at an implementation of the medium-to-long term execution plan “Establishment of Taxi Operation and Service Evaluation System” listed under Strategy 2: “Increase Taxi Service Quality” of the Urban Transportation Policy 5: “Review Control Measures, Increase Service Quality, Complete Taxi Operational Environment” of the White Paper on Transports by the Ministry of Transportation and Communications (MOTC). This research also considers the implementation of the 5th policy objective: “Enhance Consumer Safety Guarantee, Increase Taxi Service Quality” of the “Increase Taxi Development Action Plan (Draft)” stipulated by MOTC in 2012. In this paper, by comprehensively reviewing the contents of all taxi service quality evaluation plans of previous years along with the considerations on the objectives of the taxi service quality evaluation, business category and operating method, it is desirable that evaluation items, scoring methods and investigation methods capable of being operated relatively easily are stipulated in order to objectively evaluate the service level of taxis. Consequently, based on the comparison between the anterior and posterior evaluation results or the comparison between the evaluation results of different regions, the differences thereof can be understood in order to provide such information to all competent authorities as a reference for implementing the monitoring tasks.
Post date 2016/11/07
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