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Trans. Planning Journal
| Title | How Factors of Port Areas Services in Keelung Harbor Affect Cruise Passengers’ Satisfaction |
|---|---|
| Author | Chin-I Chiang, Ming-Jiu Hwang and Chang-Yi Hsieh |
| Summary | Keelung Harbor is Taiwan’s primal international port of the passenger ship. The current policy "inside for passenger, outside for freight" has been set as the two development directions for Keelung Harbor; however the cruise visitors in Keelung Harbor have steadily increased because of the transformation being towards the tourism and recreation port and growth of Asia’s cruise market. Thus how to enhance the Keelung Harbor’s facilities and services towards the quality standards of international cruise port under the limited resources circumstances so as to meet the needs of cruise visitors is a vital issue of developing tourism in Keelung Harbor. This study aims to explore how factors of services and facilities provided by Keelung Harbor affect cruise visitors’ satisfaction. By using the Tetraclasse model proposed by Llosa (1997), the factors can be categorized into four types, basic, key, plus and secondary, based on their influence degree on satisfaction. Then we suggest that under the circumstances of limited resources, the secondary factors could be ignored, and allocate the resources according to the priority as follows: basic, plus and key. In other words, the basic factors must be maintained to meet quality standards, then focusing on the plus factors to attract visitors by marketing mix, followed by continually optimizing key factors. |
| Vol. | 44 |
| No. | 4 |
| Page | 401 |
| Year | 2015 |
| Month | 12 |
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