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Trans. Planning Journal
| Title | Study on the Effects of Service Convenience and Corporate Credibility on the Intention to Use Taiwan High Speed Rail App: Moderating Role of Corporate Credibility |
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| Author | Kaung-Hwan Chen, Cheng-Hua Yang and Chi-Hung Lin |
| Summary | With rapid development of technology, global m-commerce users grow continuously. M-commerce is combined with technique and application of tourism and it becomes important. This study aims to probe into the effects of service convenience and corporate credibility on customers’ intention to use the “T Express mobile ticketing service” of the Taiwan High Speed Rail (THSR) and discusses the moderating role of corporate credibility. It adopted random sampling on customers in different waiting areas at THSR Zuoying Station. Upon agreement, this study conducted face-to-face questionnaire survey and retrieved 400 questionnaires, including 373 valid samples, with a valid return rate of 93.25%. According to research findings: (1) “service convenience” and “corporate credibility” directly, significantly and positively influence “intention to use”. The effect of service convenience is higher than corporate credibility. (2) Corporate credibility has a moderating effect between “service convenience” and “intention to use”. (3) “Decision-making convenience” of service convenience is the measurement factor concerned the most by customers. Finally, according to the findings, this study proposes discussion regarding managerial implication in practice. |
| Vol. | 44 |
| No. | 3 |
| Page | 289 |
| Year | 2015 |
| Month | 9 |
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