Institute of Transportation, MOTC

       Self-driving or autonomous vehicles are being developed throughout the world. Self-driving shuttle buses have been tested in different fields in Europe and the United States. Taiwan has also conducted brief test-ride activities in closed circuits. Taiwanese attitudes toward self-driving shuttle buses are
unknown, and this study investigated passenger preferences regarding a self-driving shuttle bus during a test-ride activity at the Southern Branch of the National Palace Museum. The study used stated preference to simulate a self-driving shuttle bus service in the park and then used multinomial logit
model and nested logit model to calibrate the parameters and establish the mode choice model. The results indicate that travel time and cost have a significant impact on mode choice. If the fare of a self-driving shuttle bus is too high, the market share of the bus will sharply decline.