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Trans. Planning Journal

Title ANALYSIS OF THE CHARACTERISTICS OF MaaS USERS USING SHARED TRANSPORTATION – A CASE STUDY OF MeN Go SYSTEM IN KAOHSIUNG CITY
Author Chung-Cheng Lu, Jin-Yuan Wang, Yu-Shyun Chien, Yu-Min Yang, Lei-Jie Wang, Chi-Hsuan Lin,Tung-Ling Wu , Siang-Jie Chen
Summary

       Mobility as a Service (MaaS) has recently been promoted to reduce people’s reliance on private transportation around the world. However, very few studies analyzed the usage characteristics and travel behavior of MaaS users on shared modes. Using the MeN Go system in Kaohsiung city as a case study, this research analyzes the data of the users who used shared e-scooters. The usage characteristic of MeN Go members on using shared e-scooters are presented in the paper. The results also reveal the spatial hotspots and benefits for the transfer between public transportation (mainly the Kaohsiung Mass Rapid
Transit) and the shared e-scooters by using transfer analysis, as well as the distance needed for the transfer at the hotspots. According to the analysis results, the operator can develop marketing strategies focusing on the potential users to promote the transfer service using shared e-scooters. Moreover, it is possible to propose methods to improve the transfer gaps at the hotspots.

Vol. 51
No. 3
Page 195
Year 2022
Month 9
Count Views:266
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