Trans. Planning Journal
|Title||ANALYSIS ON TRAFFIC MANAGEMENT STRATEGY OF THE FREEWAY TRIP BOOKING COMBINED THE DIFFERENTIAL PRICING— A CASE OF THE TAIPEI-YILAN INTERCITY HOLIDAY TRIP|
|Author||Dun-Ji Chen, Chung-Yung Wang, Yu-Heng Zeng|
This study proposes the "Trip booking" of travel planning combined with the peak & off-peak "Differential pricing" for traffic management strategy conception to help improve the recurringl traffic congestion of the No.5 Freeway during holidays, and to enhance the efficiency of transportation in national freeway. This study imposes the national freeway intercity holiday trips between Taipei and Yi-Lan as an example. Firstly, based on the framework of the "trip-booking" travel planning combined with the differential pricing and incentives, analyzing the stated preference (SP) scenario simulation of mode choice behavior, Secondly, using the elasticity and sensitivity analysis to understand the switching effects by the appropriate travel scenarios of the differentiated pricing and incentives. Furthermore, applying a scenario example of traffic assignment simulation to evaluate the impact effect of traffic volume by trip booking combined with differential pricing strategies. Finally, the traffic management strategies and supplementary methods for trip booking of national freeway combined the differential pricing are proposed as a reference for government to conduct “Mobility as a service” (MaaS) and the associated policy.