Link to Content Area
:::

Institute of Transportation, MOTC

:::
  • small size
  • medium size
  • large size
  • print
  • facebook
  • plurk
  • twitter

Trans. Planning Journal

Title EXPLORING THE MODEL OF DUTY-FREE GOODS SALE IN TAIWANESE AIRLINES
Author Cheng-Wei Che、Ching-Sung Lee、Yen-Cheng Chen、Chih-Wei Cheng
Summary

        Due to marketing competition, the aviation industry was likely lead to losses by environment factors, such as politic, economic and oil price.
        Taiwanese airlines tried to take an advantage of duty-free sales to increase profits. The purpose of this study applied fuzzy Delphi technique, FDT and analytic hierarchy process, AHP to analyze assessment model of duty-free goods for sale in Taiwanese airlines. The results find that experts from different fields have individual preferred indicators. However, the empirical study indicates that service quality is the most important criterion considered in overall experts. The analysis of this investigation suggests that the Taiwanese airlines must evaluate service quality first.

Vol. 50
No. 4
Page 253
Year 2021
Month 12
Count Views:266
Top