:::
Trans. Planning Journal
| Title | IMPROVING PUBLIC TRANSPORTATION SERVICES FOR TOURISTS BY MINING CELLULAR-BASED VEHICLE PROBE DATA – A CASE STUDY OF TAIWAN TOURIST SHUTTLE IN HUALIEN COUNTY |
|---|---|
| Author | Jin-Yuan Wang、Chung-Cheng Lu、Cheng-Hao Li、Chi-Hwa Chen、Tung-Ling Wu、Siang-Jie Chen |
| Summary | Characterized by its rich natural resources and diverse cultures of different ethnic groups, Hualien county has attracted many domestic and foreign tourists. However, most tourists travel by driving their own cars or rental cars in Hualien, because public transportation access to the county relies merely on the limited capacity provided by the Eastern Line of Taiwan Railway; the transit service inside the county is also inconvenient. Although the Tourism Bureau of MOTC provides two Taiwan Tourist Shuttle routes servicing tourists in Hualien, it remains a topic worth of investigation whether or not the public transportation demand of tourists in Huanlein can be satisfied by these two routes. In order to explore tourists’ potential demand of public transportation in Hualien, this study utilizes data miniming techniques to analyze Cellular-based Vehicle Probe data of the tourists in Hualien. We compare the travel demand patterns of potential public transportation users with the two Taiwan Tourist Shuttle routes in Hualien. The service gaps are identified and improvement suggestions are proposed accordingly. The data mining results reveal that Hualien Cultural Creative Industries Park is a popular scenic spot, but it is not covered by the two Taiwan Tourist Shuttle routes. Had the routes included this spot, more than 80% of the potential public transportation demand of the touirsts can be satisfied. The findings of this study can assist the authorities to examine whether or not existing tourist transit services are able to meet tourists’ demands and to provide suggestions to improve the services, such as adding new stops to the existing routes. |
| Vol. | 48 |
| No. | 2 |
| Page | 105 |
| Year | 2019 |
| Month | 6 |
Count Views:533